Optimize Your Site – Shadowbend Studios Monday Morning Marketing

Optimize your site – Most of us have heard about Website Optimization, Search Engine Optimization, Mobile Optimization etc.  Website Optimization is the process of testing a new site using multiple platforms and devices to make sure that the site does not have any coding issues that are browser specific.  There are instances where a site will look perfectly fine on one particular browser but may have some quirks when being presented on a different browser.  Website Optimization is the opportunity to address and correct those quirks.

Search Engine Optimization (SEO) is used to help websites get found and ranked by search engines (such as Google).  There are many elements which comprise an effective SEO optimization campaign such as relevant keyword research, backlinks, onsite optimization (alt tags for images, meta descriptions, header tags, etc.) and the appropriate amount of text on your pages with a good keyword density.  Luckily there are many excellent tools out there to help you achieve this:  From Yoast SEO and Schema – All In One Schema Rich Snippets to Majestic and Moz, there are ample resources to get your site in tip top shape.

Mobile Optimization is the process of making sure that your site loads quickly, looks good and is easily navigable on mobile devices like smart phones and tablets.  Here are some interesting statistics according to an April 22nd, 2020 article on Oberlo:

  • There are 3.5 billion cell phone users worldwide.
  • Adults in the United States spend an average of 2 hours and 55 minutes on their phones daily.
  • 2/3rds of people shopping on the internet use apps on their mobile devices.
  • Mobile web traffic accounts for 52.6 of global web traffic.
  • 69% of users shopping on the internet prefer to look up reviews on their mobile devices rather than asking in-store staff.

Optimizing your website is a critical step in the foundation for an effective business marketing strategy!

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