Client Showcase Covid-19: Loving Arms Childbirth Services

Client Showcase Covid-19: Loving Arms Childbirth Services

Shadowbend Studios Welcomes
Janaki Costello, Loving Arms Childbirth Services

At Shadowbend Studios back in late March, Sandy and I wanted to take some time to check in with our clients to see how they, their families and their businesses were coping with the Covid-19 pandemic and all it entails. So, we sent out a simple questionnaire to all of our clients. Typically our Client Showcases’ talk about a specific client, their business and what Shadowbend Studios did for them. Our Covid-19 Version asked each of our clients the same 5 questions to see how they’re responding and adapting to life during a pandemic.

Our first respondent is Janaki Costello. Janaki is the Founder of Loving Arms Childbirth Services and teaches childbirth preparation. She has been working with pregnant women, their partners and families since 1975. Her passion for helping moms with pregnancy, labor and breastfeeding began with her own three children, now grown. Janaki is also a proud grandmother of five amazing grandchildren! Here is what she had to say:

1. How are you, your families and your business doing?

We have converted our classes to online childbirth education entirely.   We are doing well personally 

2. How has this pandemic affected your business?

Registrations are down for all classes after May and we are hoping to attract more pregnant students. We are spending quite a lot of time working to stay on top of all the new medical & clinical guidelines about birthing in the time of Covid-19. 

3. What strategies are you using to cope (professionally and/or personally)?

Professionally we attend webinars and classes on new online teaching strategies. Personally getting outside in nature, meditation and connecting with family as much as possible either virtually or physical distancing outdoors helps. 

4. What could you use help with (professionally and/or personally)?

Attracting more registrations! Providing more support in postpartum for the new families without the usual means of family/professional support.

5. What are you looking forward to when the shelter in place mandates are lifted?

HUGS!!! Although we have discovered some new and exciting teaching materials we will continue to use, we are looking forward to teaching in person, hands-on as this is far more appropriate for childbirth education.

We are right there with you Janaki! Virtual hugs all around! And using this time to reorganize, retrain and reconnect with the basics is a great idea during all this down time! If we were pregnant right now, we’d definitely be using a Doula!

If you or someone you know, would like to connect with Janaki Costello, Loving Arms Childbirth Services or learn more about her classes, here is her contact information:

Janaki Costello
Loving Arms Childbirth.
(510) 525-1155

Be sure to let her know Shadowbend Studios sent you!

For more from Client Showcase, check out Shadowbend Studios Blog Page

Content Marketing Strategy

Content Marketing Strategy

A successful content marketing strategy is telling your business’s story in a way that attracts, engages and delights your audience through each stage of the buyer’s journey. All of which you’ll learn how to do in this course.

So what exactly is a content marketing strategy? According to the Oxford dictionary it is “a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.”

social media is an integral part of a content marketing strategy

So what are you doing for your business’ content marketing strategy? How is your story unique to you and your brand? In these uncertain economic times its imperative to have an online presence. Being sure your message is a unique one is just as important.

With Social and Physical Distancing taking center stage in the world right now its important to remember a few things:

  1. Many people are turning to online platforms for shopping, news, entertainment, etc.
  2. Its much easier to sell yourself or your business with a proven strategy.
  3. We all have more time now to concentrate on building our brand and the way we need to do business NOW.

Hubspot is a great resource for learning. And there’s never been a better time for some FREE online classes you can take from the privacy of your own home! Here’s a great course to learn about content marketing strategies! Check it out here!

And remember Shadowbend Studios is always here to help you with all your businesses online marketing needs!

For more from Monday Morning Marketing, check out Shadowbend Studios Blog Page



Shadowbend Studios’ Client Showcase

Shadowbend Studios’ Client Showcase

Client Showcase

One of the pleasures of our work is the fact that we get to meet and interact with people from a huge cross-section of businesses and industries. In working with these people, we are allowed to enter their world and for a brief time we become experts (at least in our own minds 😉 ) at what they do and how they do it. Shadowbend Studios’ Client Showcase is our way of paying homage to the hard work accomplished through our collaboration with these amazing businesses and business owners.

“Rocco’s Ristorante Pizzeria”

I have been working with Rocco of Rocco’s Ristorante Pizzeria in Walnut Creek for over twelve years. Walnut Creek’s Rocco Biale grew up in the restaurant industry. He’s held just about every job in food service, from busboy to owner. Biale recently celebrated the 20th anniversary of his restaurant, where he spends each day, alongside his three adult children, who also work at the Ygnacio Valley Road eatery. In between serving pizza to hungry patrons, he is also committed to helping the community during the recent Covid-19 outbreak by serving up hot food for healthcare workers on the front lines in Contra Costa County.

You can volunteer to help Rocco’s efforts by signing up here to deliver food to local hospitals.

We are Proud to Serve Rocco Biale of Rocco’s Ristorante Pizzeria!

Over the many years and many iterations of Rocco’s website, Shadowbend Studios has been proud to serve him! From website design and development to website hosting, security and social media marketing, there hasn’t been much we haven’t done for Rocco. We’ve even done graphic design and photography for him too! And throughout it all, we’ve been happy to serve such an upbeat and successful restaurateur committed to creating his own individual web presence with Shadowbend Studios.

Contact us today to find out Shadowbend Studios Can help you with your web presence!

For more from the Shadowbend Studios Blog Page

Tips to Help Your Business, Mind and Body

Tips to Help Your Business, Mind and Body

So many of us are struggling to comprehend what the future may hold for us through this terrible pandemic. Shadowbend Studios is committed to helping our clients see the light at the end of the tunnel! Too many of us are in fear for our health, our livelihoods, our businesses and our communities. There are, however, safe, sane and rational steps we can take to improve our businesses through social distancing, alleviating those fears by making strategic plans with the new normal. Tips, if you will, for Business, Mind and Body.

business mind and body

This weeks Monday Morning Marketing includes multiple links to articles, ideas and sites that can help alleviate your fears for business, mind and body!


Social Distancing and Working From Home…

How Brands are Encouraging Social Distancing

How To Activate Your Workspace During Social Distancing

13 Ways Businesses Can Use SEO & Marketing to Combat Coronavirus Impact

How To Network While Social Distancing

8 Ways to Manage Your Team While Social Distancing


What Covid-19 Outbreak Can do to Your Mind

How To Manage Your Mental Health During Covid-19


Workouts While at Home During Social Distancing

We’re All in This Together

Just remember, you’re not alone! Shadowbend Studios is here to help in any way we can to improve, upgrade and organize your business utilizing our menu of services. Check out our website today and be sure to give us a call if you have any questions or concerns that we can help you with!

For more from Monday Morning Marketing, check out Shadowbend Studios Blog Page

Sources: See links above

Image by Theodor Moise from Pixabay

5 Reasons Your Business Needs Social Media Marketing

5 Reasons Your Business Needs Social Media Marketing


l businesses have to be careful about what type of marketing strategies they invest in. When you have a limited marketing budget, it’s important to get the most for your money. Social media marketing is one of the most versatile and cost-effective strategies that small businesses can use. Targeting your audience can boost your sales over time. That’s why great marketers are using social media to reach their audiences.

What’s so great about social media marketing? Here are Shadowbend Studios top 5 reasons why marketing through social media is a must for small businesses, especially today!.


5 Reasons Your Business Needs Social Media Marketing


1. Your Customers are on Social Media Platforms

The best reason for your business to market through social media platforms is that’s where your customers are spending their time! At least 70% of the U.S. population has at least one social media profile. And by 2021, the number of worldwide social media users is expected to reach about 3.1 billion people. With so many consumers using social media every day, this presents a great opportunity for small businesses who want to reach their online audience.

Connecting with your target audience can be easy if you are active on the channels that your customers use most often. In other words, , don’t make your audience come to you – go to your audience! If you aren’t already on social media, you could be missing out on an important chance to connect with your customers and engage with new leads.


2. Consumers Are More Receptive to Your Messages

Users are active on social media platforms because these channels offer a fun and easy way to network, keep in touch with friends and family, and stay connected with what’s going on in the world. Typically, users are not on these channels with the expectation that they are going to be marketed to. But this does not mean that social media users aren’t following and interacting with their favorite brands.

In fact, 95% of online adults ages 18 to 34 are likely to follow a brand on social media. However, when users follow brands and engage with their social media profiles, it is because they find the content and information in these social media campaigns valuable. Whether they are looking for deals, enjoy entertaining content, or just want to learn more about the brand, social media users are open to engaging with brands on social media channels.

The reason why consumers may be more receptive to your brand message on social media is because social media allows you to be more conversational and show a different side of your brand. The content that you publish on these channels contribute to your brand personality and help you demonstrate your brand voice. On social media, you are able to make authentic connections with your leads and customers, rather than just delivering direct marketing messages. This is something that consumers are generally more responsive towards.

It’s probably not new to you to find customers and companies discussing an issue/ concern about their brand on Twitter. Or maybe you have stumbled upon some brands’ Q & As on Instagram Stories. Most marketers see these social media channels as a way to get to know their audience better in a more personal way. So you should too!


3. Marketing Through Social Media Increases Brand Recognition

Another benefit of marketing through social media is that it helps you improve visibility, and thus increase recognition for your brand. Your business social media profiles present new opportunities to share your content and really present your brand’s voice and personality. By posting compelling content that adds value for your target audience, you are making your brand both more accessible and familiar for new leads and current customers.

For example, let’s say that a new lead stumbles upon your brand on social media. They may not have heard of your company before, but through your social media content, they are able to learn more about your brand and the value that you provide. This same situation can apply to your current customers. After seeing your social media content on multiple networks, existing customers are able to become better acquainted with your business, which may increase their interest in a repeat purchase.


4. Marketing Through Social Media Increases Inbound Traffic

Your social media profiles provide yet another way to get more inbound traffic to your website. This makes marketing through social media an excellent strategy to complement your search engine optimization efforts. Each piece of content that you post is an opportunity to bring new visitors to your site. Once the visitor gets to your site, you will have the opportunity to convert.

To get the most inbound traffic possible, it’s important that you consistently publish content that is engaging and adds value for your audience. The more quality content that you post, the more opportunities you have to engage new leads. If your website is optimized, then its only a matter of time before new leads convert into customers.


5. Different Social Media Channels Help Your Reach

Another benefit of social media marketing is that you are able to strategically target different audiences. Based on channels your brand is active on, rather than putting your marketing message out there for everyone to see. You can reach your target market and work to drive more qualified leads back to your site.

Create a clear list of your audience demographic values – the more detailed it is, the better. This list can include their gender, age, location, interests, the brands they follow, hobbies, etc. Knowing these values will give you more idea on which social media channel you should use to reach them. Also, this will help you in creating content that will engage your audience thus increasing your chances for conversions. The more relevant this traffic is, the more likely you will be to boost conversion rates.


Call Shadowbend Studios today to learn more about how your business can utilize Social Media Marketing!

For more from the Studio, check out Shadowbend Studios Blog Page


Image by Photo Mix from Pixabay