“Your Morning Cup Of Marketing Know-How”

Let’s say you’re thinking through domain names for your new website, and you’ve shortlisted a few ideas.

If the one you want is available, it’s a no-brainer to go ahead and register it straight away.

Except…

… there’s one crucial check you need to make.

Is your domain name open to misinterpretation?

Let me share a few domain names with you:

www.penisland.com

oddsextractor.com

whorepresents.com

Did any (or all) of those sound a bit inappropriate for inclusion on DailyBlogTips?

Here’s the actual names of the sites in order:

Pen Island

Odds Extractor

Who Represents

Unfortunately, their domain names are far too easy to misread … as you may have noticed!

Does your domain name fall into this trap? (Even if it’s not a rude misreading.) If you think there’s room for misinterpretation, you might want to run it past a few friends or fellow bloggers – ask them to read the domain name then tell you the name of the site.

If you’re attached to the domain name you’ve chosen, you could consider adding a hyphen:

www.pen-island.com

www.odds-extractor.com

www.who-represents.com

We’d normally recommend avoiding hyphens (URLs are cleaner, simpler, and easier to remember and to spell over the phone without them) but in these cases, they’d probably be a good move.

Have you ever come across an all-too-easy to misread domain name? Share it with us in the comments.

original source: dailyblogtips enewsletter