“Adding social-media icons to your email campaigns … takes just a few seconds,” writes Jim Hitch at the Emma blog, “but it can increase your reach and help you identify your most avid followers. Who knew all of that could be as simple as pushing a couple of buttons?”

According to Hitch, the single decision to include that little “t” (Twitter) or “f” (Facebook) icon in your message, can net benefits like these:

Harnessing the power of social media. “Facebook claims that the average user has 130 friends,” he notes, “so every 1,000 email subscribers represents a potential audience of 130,000 people.” From there, the potential reach is infinite, because those people, in turn, have hundreds of friends each.

Growing your email list. “This may seem obvious,” he continues, “but when your content is shared on social networks, it’s typically being shared with a group of people who share common interests, so it’s already likely relevant.” In other words, your content will reach people who are more likely to actively request your email offers and newsletters.

Creating a shortcut for savvy customers. “Even if you haven’t seen it,” he explains, “your recipients might already be sharing your content.” By adding the icons for social sharing, you make their job easier.

Identifying your most loyal fans. “Having your audience share your content is quite an honor, of course, so you may want to provide something special for folks who regularly share or help you spread an important message.” With social-media tools, you’ll know exactly where to find them.

Boost your audience appeal. Your customers are moving fluidly between the email and social-media channels; adding an icon or two to your email messages will help them share—and show you care.

Source: Emma.