Brainstorming a steady stream of ideas for your blog can be a challenge—especially when you’re short on time and have already covered obvious topics. If you’re facing writer’s block, Michael Martine suggests several ways to update your blog and keeping readers engaged. Here are a few:
- Create a “greatest hits” list with five of your blog’s most popular posts. If your archive is large enough, focus on a material from a specific category or theme.
- Talk about three blogs you like. There’s no need for in-depth analysis—simply link to an outstanding post at each site with a line explaining why it’s worth your readers’ time.
- Ask a question and invite replies in the comment section. Martine recommends an either/or approach—e.g., Mac or PC?—that draws strong opinions. “Your readers do all the work on this one,” he says, but adds the caveat, “Don’t do this too often, but once in a while, people will love it.”
- Talk up a cool new friend and link to her blog. “It’s good for you, good for the other person, and good for both your audiences,” he says.
Take a look at some of your favorite blogs—we’ll bet you see lots of thought leaders who use ideas like these to keep their content fresh and relevant.