I was doing some investigative research today on an HTML problem I was having when I came by this really nice article on web design psychology. Almost seems like a small bit of required reading for web designers as it hits on some important points regarding basic web design philosophy. Kudos to the people at Stylegala for the excellent information they provide. As web designers, we need to be cognizant of not only of the technical nature of our trade, but also the intangibles; good design flow, artistry and design impact. Well done to Andy Rutledge at NetSuccess on his article.