A recent report by the Online Publishers Association concluded that 80% of the 1,422 people surveyed viewed an online video ad. It's important to be clear here, we are not talking about YouTube videos showing people doing ridiculous things at home, we are talking about actual marketing material.
Furthermore, the study sites that 52% of those same viewers took action after viewing the video ads:
31% Checked out the company website.
22% Searched for information about the product.
19% Clicked a banner ad that accompanied the video.
16% Talked to friends/family about the product.
15% Visited company's store (online or physical location) to check out product.
13% Requested information about the product.
12% MADE A PURCHASE.
9% Forwarded the video ad to friends/family.
9% Signed up for product/service trial.
5% Called toll-free number to find out more.
4% ORDERED A SUBSCRIPTION.
With Shadowbend Studios' clients averaging hundreds of unique visitors to their sites every month, professionally produced video content can significantly impact your site visitor conversion rates.